Stockholm Waterfront has conducted an extensive photo shoot with a variety of models together with art photographer Simon Cederquist. The images are meant to communicate contrasts between different worlds in a way that stands out and becomes interesting. Medicine meets rock ‘n’ roll. Culture meets technology. Fashion meets sport. Everything lands in Stockholm Waterfront’s new payoff message: “Where the world meets.”

Simon Cederquist is today one of Sweden’s most exciting photographers, who, through his unique imagery, has managed to make his way in the commercial photography world. Instead of waiting for the image, he creates places and moments from the imagination, and behind each image lies a profound thought that he leaves to the viewer to analyse. This unique creative process moves Simon from the traditional image of a photographer to a modern type of artist.

The artwork will hang in the entrance and be used in marketing.